Apple admitted it’s been working on Swift, the new programming language, for four years. There’s nothing swift about that, right? For iOS 8 and OS X Yosemite Apple announced a bunch of features which have been around for years on Android and Windows.
Competitors are moving ahead at a blistering pace. Clearly, Apple has lost its touch as a leading edge technology innovator.
Or, has it? I’ve watched Apple’s Keynote presentation from WWDC 2014. Twice. What I saw each time is a confident Apple, a relaxed Apple, and– based upon responses to WWDC’s announcements from the tech community– an Apple that is mature and disciplined and thinks things through so they work right, and work well for a long time.
Cut and paste in iOS is a perfect example. What took Apple so long? Incompetence? Or, discipline. Let’s go with what’s behind Door #2, Monte. Discipline. Apple’s cut, copy, and paste in iOS is elegant, simple, intuitive, and it just works. No security issues. No problems. It works.
There’s a right way to implement features and functionality. And there’s a wrong way. Apple chose the former to avoid the latter.
Alright, lets take a look at some of what Apple stuffed into iOS 8 and presented at WWDC. Extensions. Notifications. Both with built-in security. Thumb navigation. Spotlight. Both elegant, easier to use, more information with less effort. It’s almost as if Apple took everyone’s complaint list and checked them off, one at a time, just for iOS 8.
What took you so long, Apple?
iCloud document management. New keyboards. Touch ID for commerce. Camera API. Custom actions. All these are examples– not of Apple catching up– but of Apple remaining calm and disciplined to integrate elements and components without clutter, without confusion, without complaint– not cobbled together as in Android, but working together to create a unified user experience that’s also secure.
iOS has been around, in one form or another since 2007 when the iPhone launched. It’s 2014, and seven years later Apple has laid the groundwork for another generation of smartphone and tablet. Faster, more capable, more flexible, yet completely familiar.
You’ll be hard pressed to find iOS and OS X developers complaining much about Apple’s announcements at WWDC 2014. If anything, there’s a certain euphoria for developers (which, as my developer husband says, ‘Don’t happen much.’), which will translate into better apps, more secure apps, friendlier apps, and happier customers.
That’s why Apple is disciplined.