When I first became a Mac owner, way back in the previous century, I was derided and taunted by my Windows PC brethren and sistren.
You would have thought I’d joined a religious cult. Apple was always the underdog back in those days, and the needling was merciless. Then, a funny thing happened to Apple along the road to prosperity.
As Apple prospered mightily from iPod to iTunes to iPhone to iPad, Apple’s critics seemed to multiple in kind. Hardly a day goes by when a technology misanthrope does not douse Apple customers, and their readers, with a stream of verbal vitriol which could be confused with all the illogic and uninformed perspective of a Fox News contributor.
Apple bashing has become a media sport of such common occurrence that it should become an Olympic sport. The Special Olympics.
The latest to join the frayed fray of naysayers working out for the Special Olympics Apple Bashing regionals is PC workstation maker BOXX, a maker of high end PC workstations, now fearful that Apple’s new Mac Pro might infringe upon their status as a professional maker of the aforementioned workstations.
Why does BOXX compare itself to Apple’s Mac Pro?
BOXX has been around awhile, mostly mirroring my own history as a Mac owner (dating back to the 1990s), a maker of high end real world workstations often used by the likes of very smart people who love to drop names such as Autodesk, Maximus, M&E, Solidworks, and Siemens.
What better way to get attention for a line of products most people have never heard of than to bash Apple. Forget the fact that Apple’s Mac Pro isn’t aimed at the same target customer as BOXX. Forget the fact that a comparably equipped BOXX is priced similar to a Mac Pro (and that BOXX prefers NVIDIA GPUs while Apple goes with AMD).
And, forget the fact that a BOXX is really a box. A big, black, ugly box. The kind that should be hidden from view. That compares to an entirely different approach Apple takes with the Mac Pro which is small, beautiful, and powerful.
The difference is that a BOXX can be equipped with hardware well beyond that of a maximumly configured Mac Pro, hence the comparison of what BOXX does that Apple cannot.
Apple bashing has become a new sport, obviously eligible for the Olympics. But based upon the arguments given in each attack on Apple, I suggest the bashing is better suited for the Special Olympics.