Many Android-based smartphones have more features than my iPhone 5s. Even various Windows Phone models get decent reviews, though most of the non-iPhones I see appear to be made by Samsung. What would get a dedicated iPhone user to switch to something non-iPhone?
To get the answer, let me back up a few years to mid-2007 when Apple introduced the iPhone to compete with smartphones from Nokia, Microsoft, HTC, Samsung, and BlackBerry (my favorite back then).
Apple was laughed at by most of the tech press, critics, and competitors. Who did not laugh? Apple’s growing list of iPhone buyers. Why the disparity? CEO Steve Jobs pointed out that most smartphones were not all that smart. In fact, most of them were a pain in the rear for their owners.
The iPhone was easier to use and in many ways smarter. Customers knew what critics did not. Finally, there was a smart phone which did what customers wanted in a natural, intuitive way.
The rest is history as the iPhone went on to become the best selling smartphone of all time, leaving a trail of money-bleeding manufacturers in its wake.
Today’s non-iPhone smartphones are good. Android, obviously a theft of the iPhone, looks and works much like an iPhone. Some competitors have larger screens, metal cases, and do much of what an iPhone can do, if not more.
So why are iPhone users not switching to Android-based or Windows Phone models en masse, much the same way smartphone users of the past few years switched to the iPhone?
Or, rather, why bother?
Other than a few odds and ends features and a lower price tag, there is little to differentiate non-iPhones from iPhones. Unlike what happened to the smartphone marketplace from 2008 to 2013, there is just no compelling reason for iPhone users to switch to anything else.
That’s why smartphones from Google, Microsoft, Nokia, BlackBerry, et al have not sold in sufficient numbers to bring a profit to their manufacturers. Only Samsung makes money on their line of smartphones and how do they do that? They try to be chic and cool like Apple.
Apple’s iPhone made a great leap in smartphone technology (quickly copied by competitors, but not quickly enough) that made switching from not-so-smart phones to an iPhone an easy decision. Until a manufacturer comes up with a similar leap into the future, the iPhone is likely to remain the smartphone standard.