Yours truly cut her computing teeth, so to speak, on Adobe’s venerable PageMaker desktop publishing app late in the last century.
Much has changed in the tech world since the mid-1990s. PageMaker was king of the desktop publisher world, but lost out to QuarkXpress, a cumbersome app from a developer whose claim to fame appeared to be the disdain of customers.
In turn, Quark was dethroned by Adobe’s InDesign and the internet, which then changed the nature of publishing documents made up of atoms.
That doesn’t mean that traditional desktop publishing is dead. It’s alive and well and very affordable with Swift Publisher, my favorite personal publishing app for the Mac. As one who remembers the learning curve and effort required to master PageMaker, then Quark, and finally InDesign, Swift Publisher is a refreshing way to visit the past while living in the present.
If you need to produce traditional newsletters, handouts, folders, catalogs, brochures, even printed advertisements and promotions, Swift Publisher is a bargain app that’s difficult to compete against, feature for feature.
Does this look familiar?
Swift Publisher makes quick work of traditional printing projects with nearly 200 templates in the Template Gallery. That will get you started on almost any project (templates can be customized and edited).
All the modern publishing tools are built in, too. Image filters, editing layers, customizable text styles (600 fonts included in a separate Font Kit), calendar, thousands of clipart images, and an extensive toolkit for designers– gradients, drawing tools, smart shapes, layers, and, well, you get the idea.
Photos can be imported and dropped into Swift Publisher from iPhoto and Apple’s Aperture app. This is the value app for desktop publishing, 21st century style.
While everything about Swift is modern and fresh, there are some limits that don’t seem to match the digital world. While you can export a project in TIFF, EPS, PDF, and JPG file formats which are perfect for printers, there’s no way to export anything to the web.
That’s not a deal breaker, though. The web and print publishing share nominal common ground anyway. I don’t know of a better desktop publishing value app than Swift.