In this case the artist is Beyoncé and her latest album sold over 600,000 copies on the iTunes Store in three days. Guess what? Big box retailer Target has decided not to carry Beyoncé. It’s an official protest against iTunes having the newly released album before or at the same as retail stores.
The protest will fall on deaf ears because when it comes to selling media, Target is mostly irrelevant. As is everyone else that sells DVDs, CDs, etc. How so? Apple’s iTunes is the undisputed online king of music, TV shows, and movies. How much so? Estimates put iTunes’ share between 40-percent and 50-percent. Target is #4 at a measly 5-percent (Walmart and Amazon are #2 and #3, respectively, far behind iTunes).
Target hopes to build a groundswell of support against Apple’s iTunes in a vain attempt to remain relevant. Will Walmart follow Targets lead and protest against iTunes? Probably not. All those people who would have bought Beyoncé at Target now have another place down the street.
The real problem in this scenario is that times change and Target and Walmart and other big box retailers are having a difficult time adjusting to the change. Apple’s iTunes Store rules media because, unlike Walmart and Target, the Store is on your Mac, PC, iPhone, iPad, and easily accessible from pretty much everywhere you go.
That brings me this thought. Why is there no iTunes on Android? Granted, Apple does well with iTunes on Mac, PC, and iDevices, but there are enough Android device users that Apple stands to gain by putting the popular app and store in among the competition– the way Google puts apps on iOS devices.
iTunes on Android. The time has come.