Complex graphic designs that once required Photoshop and years of experience can now be created with tools that focus on a specific design attribute. Here’s a quick look at a Mac tool which makes quick work of typographic design. Just add point and click.
As much as I would love to become a Photoshop guru, the time I can devote to the required learning curve is limited, so I grab tools from here and there to help me get through a project on time, on budget.
Enter Art Text. This Mac app has been around awhile and the name implies typographic art– textual graphics for logos, web design elements, buttons, and any graphic which combines typefaces and shapes.
First, a look at what you can accomplish when you combine point and click to fonts.
Art Text isn’t limited to typographic art, of course. There are built-in shapes and graphics which can also be dropped into designs, logos, web graphic projects– quickly, easily.
The secret to Art Text is the Mac user interface. Every element– fonts or shapes or images– can be manipulated with clicks or slider bars.
That flexibility means that almost anything you can do to a typographic design in Photoshop can be done much faster in Art Text.
To speed up the graphic design process, Art Text comes with more than 360 customizable templates and 100 styles which can be applied to text with a click or two.
600 vector icons and shapes are included, and each component can also be customized. There are almost 200 textures and over 200 materials to expand your design options to infinity and beyond. Extra fonts– by the hundreds– are also available in the Extras Pack and Font Kit (optional).
Text in Art Text can be manipulated, transformed, wrapped, twisted, bent, and restyles by background, stroke, gradient, and unlimited options. Graphic designs can be dropped into Microsoft Office or Apple’s iWork apps, or nearly any other Mac graphic design app.
The only negative I’ve run into in a few years of using Art Text is the simple process of trial and error. Because it’s so easy to create multiple designs with a gazillion options, trial and error can suck up a lot of time.