Something funny happened on the way to the latest Apple is Doomed keynote presentation, also known as WWDC. You have to wonder how it is that Apple is doomed while sales and profits are so good, and their developer’s conference sells out in less than two minutes. That doesn’t sound like doomed to me.
While most of us Apple watchers miss Steve Jobs and the One more thing… hallmark, there was little that was boring in the WWDC keynote address.
Apple executives looks calm, collected, relaxed, and completely in charge; much as previous keynotes with Steve Jobs at the helm.
Apple’s iOS 7, while not a surprise, did surprise in ways not leaked in the weeks leading up to WWDC.
Who expected a California vibe in OS X Mavericks? Most of us were looking forward to Sabre Tooth, but Apple has decided to move.
Who expected a flat look in iOS 7? Everyone. Apple didn’t disappoint but didn’t provide much flatness, either. iOS 7 doesn’t look like Microsoft Windows Phone or BlackBerry or anything Android, but it is crisp, clean, uncluttered, and yet oh so obvious. It should also be obvious that Bloomberg’s Ashlee Vance didn’t bother to watch the keynote show.
I think of iOS 7 as the junction where pastel meets neon. It’s colorful, playful, but obvious. Instead of flat, Jonny Ive gave iOS depth, which was totally unexpected.
Apple can still keep a mean secret.
iOS comes with a familiar look but without the glossy look. Pastel meets neon is the spot on description of Apple’s newest love child.
After digesting a few details on OS X Mavericks, the new MacBook Air models with incredible all-day battery life, and the future of desktop computing in the Mac Pro cannister model, my only question is this.
How will Apple surprise and delight with the iPhone 5S (or iPhone 6, or iPhone max)?