Likewise, JCPenny tried Apple Store honcho Ron Johnson who did away with sales in favor of everyday low prices, but the buying public wasn’t buying it. Literally. Customers have a power now that didn’t exist just a generation ago.
Take your iPhone, add the free RedLaser app, walk into any retail store and scan the barcode to compare that store’s prices with prices elsewhere.
Whoa. Think about it. Using your iPhone while you shop probably sends shivers down the spine of store managers and retailers. All it takes is your iPhone’s camera and a free app to compare one store’s prices with another.
Here’s what RedLaser looks like when you scan a barcode.
Even stores which are known for high discounts and sale prices don’t like it when customers check around elsewhere to finder lower prices.
While you’re shopping simply point the iPhone camera to a barcode, tap focus, and you’ll get a list of other stores and prices.
RedLaser does a good job of scanning most major retail barcodes, including UPC and many QR codes. This is a very good way to compare prices between retailers and online while you shop.
Even better, you’ll get reviews from customers, and an option to buy the product online.
Power to the people, baby.