Years after the rest of the world fell in love with Apple’s seemingly endless supply of techno gadgets to love, the U.S. government has decided that loving Apple is a good thing to do in public (unlike the Chinese government and media).
I watched with awe as Apple CEO Tim Cook visited the halls of government. At first, I was afraid that government officials would castigate dear leader on national television because Apple follows the law (and the desire of most tax paying citizens) and does whatever is legal to keep profits instead of sending them to the government in the form of taxes.
It appears now that the government, plagued with multiple scandals and mostly devoid of ethics, responsibility, and common sense simply ran out of castigation coupons and spared Apple’s head honcho of anything other than watching themselves fawn and look silly at the same time.
The fawning came from a strange bedfellow to Apple in the form of Senator Rand Paul who said he was offended by the hearings, and asked who doesn’t try to minimize their taxes.
The silly portion of the day’s hearings came from another Senator, the Mister Magoo-like John McCain who asked, ‘Why the hell do I have to keep updating the apps on my iPhone all the time?‘
Yet another dinosaur Senator, Carl Levin from Michigan said, ‘I know it’s not easy to come in front of a spotlight but it’s important for us.’
The spotlight? Sure. That makes sense.
What really happened was actually a reflection of reality made up of a few visual moments when a number of elected government officials looked to be very far over the hill, while Tim Cook looked calm, suave, and debonair. And very much in control.
Rush Limbaugh complained about what didn’t happen (not much new there, I guess), and the ghost of Steve Jobs didn’t materialize on national TV.
Apple, much maligned recently, seemed, for a few brief moments, to reflect a little of the glory of yesteryear. Will it be enough to change tax laws and close loopholes? No. Will it be enough to change patent laws to protect intellectual property thieves (Google and Samsung, I’m looking at you)? No.
It was unexpected fun to watch, though.