Making a switch to the iPhone wasn’t easy, but in retrospect it was a good decision.
BlackBerry (the company) may not even be in business next year (the Chinese company Lenovo is sniffing around the carcass). The iPhone’s stiffest competition doesn’t come from BlackBerry, or HTC, or Nokia, or Microsoft. It comes from all those cheap Android smartphones that are flooding the market.
From my perspective as an Apple watcher (perched high above the lake in downtown Chicago) who watches the competition, it appears that Android has two faces. Well, two types of users.
The first type of Android user is the one that makes up the technology elite, bloggers, tech pundits, do-it-yourselfers who love rummaging around in the innards of an Android smartphone, talking it up, while talking down to iPhone owners.
The second type of Android user is the one that doesn’t care much about what Android or iPhone can really do. They want an inexpensive phone that’s smarter than a feature phone, but doesn’t carry the price tag of an iPhone.
These are the great unwashed masses of Android users. Their numbers are massive, but their usage of the smartphone is anemic. There’s not much browsing going on. They’re not buying apps and don’t use much data. It’s basically a very smart phone with a not-so-smart user (they don’t know about Android malware).
The first type of Android user contrasts sharply with the second type of Android user. The former is concerned with the latest version of Android, and wants all the bells and whistles possible. The latter just wants a phone that plays music, maybe does email and messaging, and, well, not much more other than a low price.
Compare and contrast those two Android camps with iPhone users; those who want the comfort and security of Apple’s walled garden, and are willing to pay a nearly premium price for higher build quality, higher quality applications, and a seamlessly integrated ecosystem.
It was easy for Apple critics to say Mac users were something of a niche and a cult, but those same naysayers have a hard time making that argument with 300-million iPhone users.