Apple was kind enough to add a few dozen internet radio stations to the listening mix so we wouldn’t stray far from iTunes. Then, a strange thing happened. Another generation came along and found iTunes too confining, too expensive, and too much like 1999.
Pandora came along and internet radio was born again. Then, the Swedes launched Spotify and monthly subscriptions became popular. Suddenly, we long time iTunes users had more choices and iTunes had competition.
The latest to grace my Mac is the increasingly popular Rdio, yet another streaming music service to muddy the once crystal clear iTunes dominated music waters.
All you need is an open browser tab on your Mac to listen to music from Rdio, but there’s an Rdio app for the Mac which enhances the experience.
Rdio uses the Mac’s keyboard media keys, starts your Rdio collection by matching up the music library in iTunes, and gives you another way to listen to music. Rdio is another example of music mobility. iTunes is the past. Something else is the present.
Rdio is smart enough to know the future of music is music that moves so there’s an iPhone, iPad, iPod Rdio app, plus Android, Windows Phone, even BlackBerry.
Here’s the kicker. Rdio isn’t free.
Just using the web browser will give you unlimited streaming starting at $4.99 a month. Add more listeners or devices and the price goes higher. And that doesn’t take into account what it costs for bandwidth, although Rdio allows streaming via Wi-Fi and storing music on your device.
Choice and a little competition is a good thing. iTunes isn’t the only game in town for Mac users.