If you haven’t seen it yet, and you’re a big Mac fan, an iPhone or iPad user, then devote a couple of hours to Apple’s WWDC keynote presentation video. It’s an enjoyable view and reinforces the obvious.
Apple is locking customers into Mac OS X and iOS and Mac and iPhone and iPad. That’s right. We’re getting locked in.
Call it Apple’s walled garden, but don’t call it a prison. Think of it as a nicely manicured gated community that is so enjoyable to live that you don’t mind paying a little extra for the privilege.
Locked in? Am I serious? Yes. Apple is doing everything possible to lock in their customer base. It’s Disneyland for iDevices.
I’m loving it.
Never before have I seen an Apple presentation of new or upcoming products that showed the company so well organized, so deliberate, and so confident.
Remember when Google was Apple’s friend and partner? Say goodbye to Google Maps because in iOS 6, for iPhone and iPad, Google is gone, and good riddance.
For whatever reason, Google now suffers from the same disorder that infects Microsoft– the desire to own everything everywhere. Instead of concentrating on doing a few things well, Google, like Microsoft, has become a company that doesn’t do anything well.
So, I’m locked into Apple’s ecosystem with a couple of Macs, an iPhone, and an iPad. My music is on iTunes, photos on iPhoto, movies in iMovie, and I use iCloud. I love using Siri and can’t wait for more interaction in iOS 6.
Yes, admittedly, I’m more locked into Apple’s world view than ever before. Is that so bad?
For a price, Apple takes good care of their customers (compare the Mac OS X and iOS adoption rates, and customer satisfaction, to Google’s Android or Microsoft Windows).
I look at Windows PCs and wonder why people put up with all the troubles that mark life in that world (malware, shoddy products, expensive upgrades). I look at Android phones and wonder why people put up with carriers that won’t upgrade phones to the latest OS. I look at Google and wonder why people tolerate being a product instead of a customer.
I’ve even looked at Microsoft’s highly touted Windows Phone 7 (or, whatever it’s called today), and those floating tiles, and I say, big whoop! Different. But not better.
As long as Apple takes care of the customer’s needs and wants, and provides products at a competitive price, that we enjoy using, I’ll stay locked in. And loving it.
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